Aligned with patient community to listen to/uncover unmet needs
Proposed a multi-stakeholder collaboration that offered free genotyping at all hemophilia treatment centers (HTCs) throughout US
Biogen partnered with the National Hemophilia Foundation, American Thrombosis and Hemostasis Center and Bloodworks NorthWest to offer funding and scientific leadership for My Life, Our Future (MLOF) genotyping initiative.
Each partner worked together to raise awareness of MLOF and socialize the offering to the community via social media and educational symposiums throughout the US.